Strong holiday hiring for seasonal workers can be seen across all sectors, but is particularly hot in retail. With increased consumer spending and job growth, it is expected that 800,000 workers will be hired in 2014.
Part-time, seasonal staff is a significant part of the extended hours most retail locations adopt for the holidays. It’s certainly important to store owners, as holiday purchases account for 20% of annual sales. With stakes that high, businesses will do whatever it takes to attract as many customers as possible.
The Back-To-School season, Halloween, Thanksgiving, and Christmas, encourage retail stores to be innovative for creative solutions to win over the legions of shoppers. Companies like Google, Amazon and eBay, are looking to expand their services such as same-day delivery, anything to gain a competitive edge. The convenience of shopping at home, can’t compare to exemplary in-store customer service that elevates the whole experience. Popular brands are important to driving sales, but the key to return shoppers is great customer service, and loyalty programs that actually encourage loyalty.
The holidays are a whirlwind for shoppers. Ensure your staff are equipped to serve customers as they enter the door. Shoppers have shown how easy it is to take their business elsewhere, it doesn’t take much… Hiring great people, even if they’re seasonal makes a huge difference.
Convenient store locations and neat displays attract shoppers, but without dedicated associates offering remarkable and personalized service, your competitors gain an opportunity to win dissatisfied customers away.
During the frantic holidays, train your staff to “make a friend in thirty seconds” and make the sales process personable and comfortable – such a simple tip, but it’s so easy to lose touch with your customers amidst the hot sales, discounts, and increased traffic. Instead, train your seasonal staff well. You definitely don’t want to hear the phrase “Doesn’t anyone work here?”
Ellen.
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The post With all economic indicators pointing towards a record fall and holiday shopping season, and renewed consumer confidence, it’s a great time to connect with customers. appeared first on Imprint Plus.
